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Betfred secures BOXXER partnership

21st October 2024 8:30 am GMT

British bookmaker Betfred has been confirmed as an official partner of boxing promotion company BOXXER.

Under the terms of the deal, Betfred’s branding will be integrated across BOXXER’s events, including the ring, ropes and corners.

The operator will also have branding across LED screens, shoutouts from MCs during live broadcasts, and title sponsorship of one fight per BOXXER card as the “Betfred Fight of the Night”.

Away from event days, the operator will also feature across digital and physical assets in the lead-up to fight nights, with a number of activations including promotional video betting previews, editorial pieces, a co-branded series and odds-centric graphics.

“We are passionate about sport at Betfred and I’ve always loved boxing. That’s why I’m delighted to sign a partnership with BOXXER and we are looking forward to working with Ben and the team. It will be great to see Betfred back on Sky Sports Boxing,” said Betfred founder Fred Done.

Ben Shalom, BOXXER founder and CEO, added: “We’re delighted to welcome Betfred as BOXXER’s new Partner. A respected, household name and born out of Greater Manchester like BOXXER, the synergies between the two brands are clear-to-see.

“We look forward to a long and fruitful partnership with Betfred, commencing with a fantastic night of boxing this Saturday at the Copper Box, headlined by one of world boxing’s forthcoming superstars in Adam Azim.”