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BetMGM named title sponsor of UK’s Premier League Darts

Online betting and gaming operator BetMGM has been unveiled as the title sponsor of the upcoming Premier League Darts tournament in the United Kingdom.

Marking the start of a new sponsorship agreement with the Professional Darts Corporation, the BetMGM Premier League takes place between February and May as eight players compete [...]

2 mins read

VBet partners Argentina’s national football team

SoftConstruct-owned online betting operator VBet has been named as the official European betting partner of Argentina’s World Cup winning football team.

Through a collaboration with the Argentine Football Association (AFA), the three-year partnership sees the operator become the regional sponsor of the Argentine national football team, benefiting from marketing and branding [...]

2 mins read
Advertising Standards Authority

Buzz Bingo Facebook post banned by ASA

Buzz Bingo has been reprimanded by the UK Advertising Standards Authority (ASA) for a promotional post on Facebook.

The post on Buzz Bingo’s Facebook page in October 2023 comprised animated footage of a large full moon above a scene which featured grinning pumpkin heads, a lit church, bats flying, a spider [...]

1 min read
Netherlands

Netherlands gaming regulator proposes new rules

The Netherlands Gaming Authority is seeking views from industry stakeholders on proposed safer gambling rules.

The new policy rules are in response to a report published by the gaming authority in September 2023 which highlighted shortcomings in the implementation of duty of care requirements by operators, particularly the speed of intervention.

The [...]

1 min read
Stake.com

Stake secures title sponsorship in F1

Online betting and gaming operator Stake has been unveiled as the exclusive title sponsor of the Sauber Formula One team.

The team will be known as the Stake F1 Team in the 2024 and 2025 seasons, building on the successful partnership that was established in 2023.

“Last season represented the start of [...]

2 mins read

Mecca Bingo takes over as lead sponsor of ITV’s Loose Women

Rank Group’s UK bingo brand Mecca Bingo has been named as the lead sponsor of ITV’s lunchtime chat show Loose Women.

The new sponsorship deal follows a successful eight-month period as an official bingo partner of the popular TV show, which included the launch of an exclusive Loose Women-themed online bingo [...]

2 mins read

Betsson replaces Novibet as Greek Cup title sponsor

Betsson is looking to boost its presence in Greece through a new title sponsorship deal for the Greek Football Cup.

The three-year partnership with the Hellenic Football Federation (HFF) sees Betsson replace Novibet as sponsor of the football cup competition, which was won by AEK Athens last year.

“We welcome Betsson as [...]

2 mins read

BetMGM extends NHL partnership in North America

BetMGM has agreed a multi-year extension to its partnership with the National Hockey League (NHL) in North America.

Continuing as an official sports betting and gaming partner, the expanded deal includes the creation of specialized VIP fan experiences, NHL imagery to design league-branded casino games, and sponsored branding during nationally televised [...]

2 mins read
Spain

Spanish iGaming revenue rises 24% in Q3 2023

Spain’s iGaming sector reported revenue of €304.3 million for the third quarter of 2023, a rise of 24 per cent.

Online casino gaming was again the cause of much of the growth and its revenue was up by 25 per cent to a new quarterly record of €160.3 million.

Online slot revenue [...]

1 min read

Sportsbet replaces Entain as Melbourne Racing Club sponsor

Flutter Entertainment’s Sportsbet brand has agreed a new five-year partnership with Australia's Melbourne Racing Club (MRC).

Commencing in January, Sportsbet will replace Entain as sponsor of Caulfield Cup Carnival and the Caulfield Cup, one of the most iconic races on the Australian calendar.

Sportsbet’s record sponsorship deal will also extend to the [...]

2 mins read
Italy

Google and Twitch fined for illegal gambling advertising in Italy

Italy’s communications authority AGCOM has issued combined financial penalties of more than €3 million to Google and Twitch International for violating the country’s gambling advertising ban.

The regulatory authority initiated procedures against Google and Twitch after uncovering more than 80 YouTube and Twitch channels containing more than 20,000 videos featuring ads [...]

1 min read

Betano secures exclusive betting partnership for UEFA EURO 2024

Kaizen Gaming’s Betano brand has been unveiled as an official global sponsor of next year’s UEFA European Football Championship in Germany.

Marking the first time that UEFA has partnered with a betting company, Betano will serve as the exclusive betting partner of UEFA EURO 2024, which will be hosted next summer [...]

2 mins read
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