Luckia Gaming Group has signed a deal with Spain’s LaLiga to serve as the football league’s official partner in Spain and Mexico.
The three season partnership will see the launch of a number of initiatives aimed at boosting the profile of the league, including live events with LaLiga ambassadors, personalised merchandise and ticketing opportunities for Luckia players, and prominent cross-promotion across digital channels.
The partnership also allows Luckia to use the LaLiga EA Sports and LaLiga Hypermotion marks in Spain and Mexico.
“This agreement reinforces Luckia’s commitment to sport and the promotion of values such as teamwork, perseverance and excellence, which are typical of football,” said Luckia president José González.
Luckia will serve as an official sponsor of Spain’s top football league alongside the likes of EA Sports, Puma, Microsoft, Mahou and El Corte Inglés.
Jorge de la Vega, chief executive of LaLiga, commented: “We are convinced that this collaboration will bring us even closer to our fans in Spain and Mexico, and that, together, we will continue to generate a safe and responsible entertainment environment.”