Gaming supplier Spribe has entered into a new marketing partnership with mixed martial arts organization UFC.
As an official UFC partner, the multi-year deal will enable the developer behind the flagship Aviator crash game to gain significant exposure during some of UFC’s biggest live events.
Spribe will receive prominent branding at select [...]
Videoslots-owned online casino Mr Vegas has been named as the new title sponsor of the Professional Darts Corporation’s (PDC) Grand Slam of Darts.
The multi-year deal will strengthen the operator’s presence in the UK, with the Mr Vegas Grand Slam of Darts set to take place at Aldersley Leisure Village in Wolverhampton [...]
Greek professional basketball club AEK BC is building on its long-running partnership with Betsson to rename itself as AEK Betsson BC.
Betsson has served as the club’s shirt sponsor since 2021 and has now secured the naming rights to the Greek Basketball League club.
“This partnership marks an exciting chapter in our [...]
Betsson has ended its sponsorship of Chilean football following a crackdown on online betting operators in the market.
The Stockholm-listed online betting and gaming operator has supported football in Chile since 2021 and was the title sponsor of Chile’s First Division, Campeonato Betsson, for the 2023 season.
This has now ended with [...]
Online betting and gaming operator 888 has been unveiled as the Canadian Football League’s (CFL) latest authorised gaming partner in Ontario.
The agreement will allow 888casino.ca to place advertisements within Ontario’s stadiums via TV broadcasts and on the CFL’s digital domains.
“The CFL and 888 are the perfect match,” said 888 head [...]
BetMGM has followed up its recent launch in the United Kingdom by signing a multi-year partnership with English Premier League football club Newcastle United.
As an official club partner for the 2023/24 season, BetMGM’s brand will be visible to match-goers and global TV viewers across the club’s St. James' Park stadium.
“We [...]
Casino game developer Play’n GO has extended its long-running sponsorship of Swedish professional ice hockey club Växjö Lakers.
Play'n GO began in Växjö and the new deal continues the company's decade-long support of its home team and four-time Swedish Hockey League champions.
The partnership gives Play'n GO brand exposure on Växjö Lakers [...]
iGaming solutions provider Digitain has extended its partnership with Portuguese former professional footballer Luís Figo.
Following an initial partnership in July of last year, Figo will now continue to serve as a Digitain brand ambassador for a second year.
“Having Luís Figo as our brand ambassador has been an incredible journey,” said [...]
Super Group-owned online betting and gaming operator Betway has become an official global betting partner of English Premier League club Arsenal FC.
The multi-year agreement will see the operator deliver exclusive content across all social media platforms, with the Betway brand featuring on advertising boards at the 60,000 capacity Emirates Stadium [...]
Videoslots-owned online casino Mr Vegas has been unveiled as the official casino partner and shirt sponsor of EFL Championship club West Bromwich Albion.
The deal will see the Malta-based operator’s logo appear on the back of the Albion strip during the current 2023/24 season.
“Mr Vegas has been received very well in [...]
Asia-facing betting and gaming operator Kaiyun Sports has agreed a two-year shirt sponsorship deal with English Premier League football club Nottingham Forest.
The agreement will see Kaiyun Sports’ logo feature on Forest's men's first team shirts for the 2023/24 and 2024/25 seasons.
“The collaboration with Nottingham Forest Football Club will be a [...]
Yolo Group’s Sportsbet.io has signed a multi-year deal to become a an official partner of English Premier League football club Newcastle United.
Newcastle United chief commercial officer Peter Silverstone said that Sportsbet.io shared the club's desire to unlock new ways of engaging with supporters and those who love sport.
“Having the digital [...]