Novoline signs as official premium partner of European League of Football
14th June 2024 8:21 am GMTNovoline, the iGaming brand of Löwen Entertainment, has been named as the official premium partner of the European League of Football (ELF).
The partnership with the American football league will serve to promote the sport in Europe and follows Novoline's recent sponsorship deal with German football club FC Kaiserslautern.
“With Novoline, we have a strong partner at our side who stands for first-class gaming fun in their field and entertains millions of people digitally with their classic games," said Zeljko Karajica, managing director of the ELF. “This also applies to the ELF, and that is why we fit together very well.”
Florian Hermann, director of marketing and operations at Novoline.de, commented: “Our aim is to provide the best entertainment through innovation.
“This attitude fits perfectly with the dynamic and growing nature of the ELF. Together with the ELF, we want to offer fans an unforgettable experience.”
The ELF started its fourth season at the end of May with 17 teams from nine nations competing to reach the showpiece event at the Veltins-Arena in Gelsenkirchen, Germany, on 22 September.