Penn Entertainment has extended its multi-year sponsorship deal with Golf Canada, enabling theScore BET brand to continue as the organisation’s exclusive official gaming partner.
The deal includes sponsorship of Canada’s marque national golf championships, the RBC Canadian Open and the CPKC Women’s Open, and activation programs across Golf Canada’s events and digital channels.
theScore BET has served as Golf Canada’s official gaming partner for the past three years and has conducted a number of activations at various Golf Canada events, including theScore BET Skyline Seats, Hole Zero and the Greenside Lounge.
“Golf Canada has been a tremendous partner over the last three years, and we are extremely pleased to extend our relationship,” said Jason Birney, VP of operations at Penn Entertainment. “The RBC Canadian Open and CPKC Women’s Open are foundational, best-in-class events that we’re proud to align theScore BET brand with.
“Through our sponsorship and creative on-site activations, we look forward to providing golf fans with unique and memorable experiences in the years ahead.”
Craig Sharp, Golf Canada’s senior director of partnerships, added: “We are thrilled to have theScore BET continue as Golf Canada’s official gaming partner.
“TheScore BET has consistently elevated the spectator experience at our National Open Championships, and we look forward to integrating their innovative and exciting fan engagements as we continue our partnership.”
Shares in Penn Entertainment Inc. (NASDAQ:PENN) closed 2.34 per cent lower at $14.63 per share in New York Thursday, and were up 0.41 per cent in pre-market at $14.69 per share.