Super Group completes Digital Gaming Corporation acquisition

New York-listed betting and gaming operator Super Group has completed the acquisition of Digital Gaming Corporation (DGC).

The acquisition expands Super Group’s global footprint into the United States, providing the operator with market access in up to twelve US states.

DGC is currently live in eight of those states, including Iowa, Pennsylvania, New Jersey, Arizona, Colorado, Indiana, Virginia and most recently in Ohio, all utilizing the Betway brand, which DGC licenses from Super Group on an exclusive basis.

During the first quarter of 2023, DGC expects to go live in Louisiana, joining Arizona, Virginia and Ohio on the Betway global technology platform.

“We are excited to officially welcome DGC into Super Group,” said Super Group CEO Neal Menashe. “We look forward to working more closely with the team as we apply our proven toolkit to the US.

“With a healthy balance sheet and a consistent track record of driving profitable growth, Super Group is well positioned to enter the US market, enhancing our global footprint.”

DGC launched the Betway brand in Ohio on Sunday through a partnership with Boyd Gaming-owned Belterra Park as Ohio became the latest US state to open a regulated sports betting market. Betway is also an official partner of the NBA’s Ohio-based Cleveland Cavaliers.

“We’re thrilled to be live in the great state of Ohio, and to reach sports fans across the state,” said DGC executive vice president Bruce Watermeyer. “This is an important step for us as we continue to expand our best-in-class offerings to customers across the United States.

“We have been invested in the state of Ohio with our partnership with the Cleveland Cavaliers since February 2021, and we are extremely excited to finally be able to welcome Ohio Sports fans to Betway.”

Shares in Super Group Limited (NYSE:SGHC) closed 6.01 per cent higher at $3.00 per share in New York on 30 December.