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Nordic Leisure makes B2B sports move with Betting Promotion bid

13th October 2015 9:06 am GMT

Sweden’s Nordic Leisure confirmed Tuesday that it has made a formal bid to acquire sportsbook solutions supplier Betting Promotion, just days after acquiring sports results and information portal Score 24.

The Swedish gaming operator said that it has offered one share in Nordic Leisure for each share in Betting Promotion, equivalent to SEK60.9m (€6.5m) to acquire the company, which represents a premium of approximately 27 per cent on Betting Promotion’s closing share [...]

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