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GIG hails “milestone” acquisition of sportsbook supplier OddsModel

22nd March 2016 9:16 am GMT

Gaming Innovation Group (GIG) has entered into an agreement to acquire sports betting technology supplier OddsModel, in what it described as a “milestone” in its ambition to offer a leading sportsbook.

OddsModel develops software used for automated and manual pricing of global betting markets. It produces data used to generate real-time pricing of pre-match and in-play sports events through the use of quantitative methods and proprietary analytical models, which complement solutions provided by third-party odds providers.

“We've been [...]

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