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Gaming Innovation Group acquires Danish sportsbook affiliate

11th September 2017 8:20 am GMT

Oslo-listed Gaming Innovation Group (GIG) has struck a deal to acquire Danish performance marketing business Rebel Penguin for a total consideration of €13m.

The acquisition sees the company move into the paid media space for the first time, positioning the business as a "360 degree digital marketing company, present in all major channels".

"This is another milestone for GIG Media," chief executive Robin Reed said. "Through this acquisition, we will reach millions of monthly ad placements throughout [...]

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