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Scientific Games Lottery

Meeting players at their ‘why’

6th November 2019 9:34 am GMT
Scientific Games
How do lotteries attract new players and retain existing ones? Jennifer Welshons, Scientific Games’ senior vice president marketing, explains. While there are many complexities, Scientific Games’ global Marketing & Insights team has experienced three core principles of marketing that led to their customers’ success: understanding the why behind behaviour, making sure the lottery offers and creates awareness of products that meet those whys, and implementing a robust mechanism to track and engage these efforts. #1 Motivation ignites [...]

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