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Sports Betting Platform Feature: To buy or not to buy

9th May 2022 11:36 am GMT

The rapidly evolving US sports betting market has fallen prey to investment hype around owning in-house technology but perhaps money can’t buy everything.

“B2B in in decline because anyone who has money in the US will buy their own technology eventually,” says an experienced source. It has become accepted industry wisdom.

It is a phenomenon not restricted to the US. The news that Sweden’s Kindred Group is planning to build its own sports betting platform to replace [...]

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