Sports betting integrity body ESSA has announced sports media giant Perform Group as its first affiliate member.

Perform’s dedicated global integrity team will work with ESSA on both operational and strategic issues, with a view to sharing experience on betting integrity issues between the two organisations.

“Data has become an increasingly important part of the sporting experience for consumers and that includes related betting activity,” said ESSA secretary general Khalid Ali. “The inclusion of Perform and its globally recognised sports data business, which includes partnerships with major sports such as the WTA and La Liga, further enhances the interaction and mutual interest between our sectors in maintaining the integrity of sporting events.

“We are proud to include Perform Group as the first affiliate member of ESSA and look forward to welcoming other integrity focused businesses within our association in the near future.”

Perform head of integrity operations Jake Marsh added: “We are delighted to have been announced as the first data provider to join ESSA as an affiliate member. Like ESSA, we live by a fundamental commitment to sport and betting integrity that is at the core of everything we do as a sports business.

“Perform works with a number of stakeholders on a 24/7 basis to share intelligence and advise of threats and our collaborative and not-for-profit approach is always the same and demonstrably effective," Marsh added. "The ability of different sectors to effectively work together is critical to maintaining the integrity of sport, and we look forward to working closely with ESSA to protect sport and betting from manipulation.”