LeoVegas’ wholly owned investment company LeoVentures has acquired a majority stake in Pixel Holding Group, operator of eSports betting site Pixel.bet.
LeoVentures has acquired a 51 per cent stake in the business for €1.5m, payable through newly issued shares.
Pixel.bet is currently focused on Nordic markets but is planning a wider rollout to position itself as the leading brand in eSports betting.
"eSports is an international and fast-growing area that engages millions of viewers and players every month,” said LeoVegas chief executive Gustaf [...]
