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Betgenius signs live video advertising deal with Betfair

11th June 2012 8:56 am GMT

Betgenius, a provider of data-driven software solutions to the sports betting industry, has signed a deal to provide live video adverts to Betfair utilising video footage through its partnership with Perform Group’s Watch & Bet service.

Betgenius has partnered with Perform’s Watch & Bet services to display video footage in adverts.

The adverts display relevant “near live” highlights from Perform’sn portfolio of live streaming events, which the company claims helps to push customers [...]

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