UK bookmaker Ladbrokes has signed a second betting partnership in Spain following its deal last month with La Liga club RCD Espanyol.
The new agreement with Valencia C.F increases Ladbrokes’ presence in the regulated Spanish online sports betting market under the company’s LBapuestas.es brand.
Valencia said that the club and LBapuestas will join forces for the upcoming 2012/13 football season to allow fans to bet on the clubs performance.
In addition, LBapuestas will establish mobile betting points within [...]