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Sky Bet seals first major Cheltenham sponsorship deal

12th November 2013 7:33 am GMT

UK gaming operator Sky Betting and Gaming has signed a three-year deal to sponsor the Supreme Novices’ Hurdle at the 2014 Cheltenham Festival, with the company also backing two races on the Road to Cheltenham series leading up to the main event in March next year.

The deal sees the race, held on the opening day of the festival on March 11th, renamed the Sky Bet Supreme Novices’ Hurdle, with Sky Bet's [...]

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