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PartyPoker seals landmark US sports sponsorship deals

9th January 2014 10:40 am GMT

bwin.party digital entertainment has sealed landmark deals to sponsor NBA basketball team the Philadelphia 76ers and NHL ice hockey team the New Jersey Devils through its New Jersey-licensed PartyPoker brand.

The partnerships are expected to be confirmed at a joint news conference at the Prudential Centre in New Jersey later today, and mark the first instance of an online gambling company backing a professional US sports team.

The deals will see PartyPoker branding feature around both of [...]

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