Fast Track

PartyPoker seals landmark US sports sponsorship deals

9th January 2014 10:40 am GMT

bwin.party digital entertainment has sealed landmark deals to sponsor NBA basketball team the Philadelphia 76ers and NHL ice hockey team the New Jersey Devils through its New Jersey-licensed PartyPoker brand.

The partnerships are expected to be confirmed at a joint news conference at the Prudential Centre in New Jersey later today, and mark the first instance of an online gambling company backing a professional US sports team.

The deals will see PartyPoker branding feature around [...]

Continue reading

Subscribe for full access to Gaming Intelligence including premium news content, feature articles, news archive, company profiles and more. Includes subscription to the print edition of GIQ magazine and postage.


Already a subscriber or registered user? Login

Skywind Group
Pragmatic Solutions