Sportsbet.io has been confirmed as the title sponsor of three of snooker’s biggest tournaments this year.

The Yolo Group-owned operator will sponsor the Players Championship, Tour Championship and Champion of Champions tournaments between March and November of this year.

All three events will benefit from extensive global television network and online coverage, providing extensive brand visibility to Sportsbet.io.

“We are excited to team up with Yolo Group as they are known for their inventive approach to the digital world which is going to be an ever-changing landscape in years to come” said Peter Wright, chief commercial officer of the World Snooker Tour.

“The Players Series events are only for the best players on the one-year rankings so it rewards the players in form with places in these prestigious tournaments. Fans will pack the arenas in both Telford and Manchester and we look forward to working with the Yolo team over these events.”

Shane Anderson, director of brand, partnerships and content at Yolo Entertainment, commented: “At Yolo Group, we’re passionate about pushing boundaries and creating unforgettable experiences, which is why partnering with three of snooker’s most prestigious tournaments is such an exciting opportunity for us.

“The Players Championship, Tour Championship, and Champion of Champions embody excellence, just as Sportsbet.io strives to innovate and elevate the worlds of sportsbook and blockchain. We’re thrilled to bring this partnership to life and connect with snooker fans around the globe.”