Cloudbet has been named as the official online casino and sports betting partner of American mixed martial arts (MMA) league, the Professional Fighters League (PFL).
The multi-year agreement will bring crypto-powered betting to PFL events, beginning with this week’s Road to Dubai Champions Series Event on 25 January.
The Curaçao-licensed operator will also have prominent branding across PFL broadcasts and events, and will support the PFL’s mission to create the “Champions League of MMA”.
“We are excited to announce our new long-term partnership with Cloudbet,” said Damian Willoughby, executive vice president of global partnerships at the PFL. “Cloudbet are forging a reputation as a trailblazer in the industry through their innovative approach and world-class suite of products.
“We believe this is synonymous with the PFL and are elated to collaborate with Cloudbet to bring a fresh and premium experience for our fight fans around the world.”
A spokesperson for Cloudbet added: “One thing that really attracted us to this partnership was the chance to innovate alongside the PFL and bring truly new ideas to the sport. We plan to take this opportunity to push the boundaries of the fan experience together. The PFL has changed how people think about MMA, and that aligns perfectly with what we do at Cloudbet.
“We’re always looking for new ways to improve the experience for fans like us, and this partnership will let us create something really engaging. It’s all about making betting part of the action in a way that brings everyone watching much closer to the tension on screen.”
DraftKings became the first official sportsbook and daily fantasy sports partner of the PFL back in 2021.