Reals has signed a regional partnership with Serie A giants AC Milan to serve as the official Latin American betting partner of the Rossoneri.
Reals is a prominent sports betting and iGaming operator in South America and received a licence in the newly regulated Brazilian iGaming and sports betting market at the end of February, having operated in the market on a provisional basis since the beginning of the year.
The collaboration between AC Milan and the operator aims to increase the team’s visibility and create a long-lasting connection with fans in the region.
“We are delighted to have started this collaboration with Reals. This exciting partnership marks an important step in our ongoing efforts to expand AC Milan’s presence worldwide,” said AC Milan chief commercial officer Maikel Otelle. “By working with Reals, we aim to strengthen our connection with a crucial segment of our fanbase in Latin America. This partnership opens up new avenues for fan engagement and interaction, allowing us to bring the Club closer to both our loyal supporters and new fans.”
Rafael Borges, CEO of Reals, added: “Being able to be alongside a Club with such enormous reach and impact as AC Milan is an immense satisfaction. To my knowledge, considering the betting companies created in Brazil and authorized to operate in the country, this is a pioneering and unprecedented international agreement.
“Through it, Reals takes another important step in consolidating its brand as a reference among the main sponsors in the sports universe and attests to its position as a serious and secure company for bettors.”