Sports data provider Sportradar has signed a deal to become the official data provider of the Professional Squash Association (PSA), the governing body for men and women's professional squash around the world.
The four-year partnership will allow Sportradar to distribute all data gathered from PSA-organised competitions to the betting and media sectors. This will include data from the Women’s Squash Association tour, which became part of the PSA this year.
Sportradar will gather information from more than 3,000 squash events, including data from the PSA’s new Official TriRef System, a wireless electronic refereing programme that allows each of the three referees monitoring a single match to make independent judgements about events.
“We are very pleased to have reached an agreement with Sportradar in a partnership that will allow us to further promote our sport around the world through new media channels, especially within the betting market," PSA chief executive Alex Gough said of the partnership.
“It will be a great opportunity for us to increase the awareness of squash within the marketplace and create new revenue streams for the sport and we look forward to working closely with Sportradar over the next four years as we both look to grow the sport,“ he explained.
Sportradar chief execuitve Carsten Koerl said the PSA partnership would unlock data-driven insights for existing squash fans.
“Squash is one of the most demanding and fast-paced sports in the world and following the growth in its popularity over the last few years, we are very pleased to add it to our portfolio and to offer the sport a new opportunity to attract new fans and followers,“ Koerl said.
The PSA World Tour has over 750 registered players and over 200 events taking place across the world every year.