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Sisal signs as betting partner of Italian football giants Juventus

4th August 2016 6:27 am GMT

Italian gaming operator Sisal has signed as the official betting partner of Serie A champions Juventus FC.

The partnership covers the 2016/17 season, which kicks off later this month with current champions Juventus taking on Fiorentina on Sunday August 21st.

Sisal will benefit from branding at the club’s stadium as well as the use of Juventus players in its marketing and communication campaigns.

The agreement will also see several collaborations between the club and the operator [...]

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