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William Hill secures direct media rights deal with UK racecourses

9th December 2016 8:51 am GMT
William Hill

British bookmaker William Hill has signed a long-term media rights deal with The Racing Partnership (TRP), gaining access to a host of British and South African races.

The agreement with The Racing Partnership, a joint venture between Arena Racing Company (ARC) and seven independent racecourses, marks the first time that William Hill has purchased betting shop media rights directly from racecourses, rather than via an intermediary.

The deal commences on January 1st with TRP coverage being shown in William [...]

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