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Spain’s La Liga looks to boost African fanbase with SportPesa

5th May 2017 6:05 am GMT

Spain's top football division La Liga has named Kenyan iGaming operator SportPesa as its new regional partner for Africa.

The three-year agreement is intended to boost La Liga's audience on the continent and further its international strategy, which has seen the league establish regional offices in South Africa and Nigeria, as well as in the US, China, UAE, India and Singapore.

It is estimated that the league has a global audience of 2.5bn people in more than [...]

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