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At the Races to offer bookmakers advertising spots for the first time

3rd October 2017 6:38 am GMT

Horseracing TV channel At the Races will allow betting and gaming brands to advertise on its broadcast service for the first time, with Ladbrokes Coral the first to sign up.

The channel is majority owned by Sky and Arena Racing Company and is the UK's most-watched, dedicated horse racing channel. It broadcasts live racing from the UK and Ireland 363 days a year, alongside coverage of US, French, Australian and South African events.

It is available in more [...]

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