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Sky Bet launches mobile live odds with mkodo

14th June 2010 8:05 am GMT

Mobile specialist mkodo has announced the launch of an innovative new marketing technique for Sky Bet, the interactive gaming division of British Sky Broadcasting (BSkyB), which allows live odds from Sky Bet's mobile sportsbook to appear within the context of the news that customers are reading on third party mobile applications.

The new functionality allows for live odds to appear in relevant editorial copy on third party mobile applications. Live odds will be context sensitive to [...]

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