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Svenska Spel signs new SEK200m ice hockey sponsorship deal

24th January 2019 6:32 am GMT

Swedish gaming operator Svenska Spel has signed an extension to its long-running partnership with the Swedish Ice Hockey Association (Svenska Ishockeyförbundet).

Svenska Spel has served as the main sponsor of the ice hockey association for more than twenty years, with the collaboration including development of the Hockey Academy, a program for players from Tre Kronors Hockey School up to the Swedish junior national teams.

The extension is worth over SEK200m over the contract term and sees Svenska [...]

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