GVC Holdings’ sports betting brand bwin has signed a deal to become the first official private sports betting partner of the German Football Association.
bwin has expanded its existing partnership with the Deutscher Fußball-Bund (DFB), having been lead partner of the country’s third division of football, 3. Liga, since 2017.
The new three-season deal sees bwin secure advertising rights with the DFB and the German national teams through to the end of 2022.
The partnership also provides the [...]
