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GVC’s bwin expands partnership with the German Football Association

6th February 2019 6:53 am GMT

GVC Holdings’ sports betting brand bwin has signed a deal to become the first official private sports betting partner of the German Football Association.

bwin has expanded its existing partnership with the Deutscher Fußball-Bund (DFB), having been lead partner of the country’s third division of football, 3. Liga, since 2017.

The new three-season deal sees bwin secure advertising rights with the DFB and the German national teams through to the end of 2022.

The partnership also provides the [...]

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