Eastern Europe-facing retail and online operator Parimatch has selected Fast Track to aid in its customer relationship management.
Fast Track’s CRM platform will provide the operator with real-time marketing and central coordination of all aspects of player communication and rewards.
“Parimatch is a dynamic, agile organization,” said Parimatch chief marketing officer Tamara Babits. “With Fast Track CRM, we will have a CRM platform that matches our own way of working: data-led and forward-thinking. The platform will allow [...]
