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Parimatch enhances CRM capabilities with Fast Track

7th June 2019 5:43 am GMT
Fast Track

Eastern Europe-facing retail and online operator Parimatch has selected Fast Track to aid in its customer relationship management.

Fast Track’s CRM platform will provide the operator with real-time marketing and central coordination of all aspects of player communication and rewards.

“Parimatch is a dynamic, agile organization,” said Parimatch chief marketing officer Tamara Babits. “With Fast Track CRM, we will have a CRM platform that matches our own way of working: data-led and forward-thinking. The platform will allow [...]

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