Sports betting and fantasy sports operator DraftKings has been selected as the PGA Tour’s first daily fantasy sports partner.
The multi-year content and marketing agreement will see DraftKings brand its daily fantasy golf contests as PGA Tour DraftKings Fantasy Golf, with fans able to win cash prizes as well as an array of PGA Tour prizes in the future.
The agreement follows a change in the PGA Tour's policy to allow official marketing partnerships and title sponsorships [...]