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Kindred extends responsible gambling commitments in the UK

19th September 2019 5:56 am GMT

Stockholm-listed gaming operator Kindred Group has extended its responsible gambling strategy in the United Kingdom through its 32Red and Unibet brands.

The initiative will see responsible gambling messaging dominate all matches where two 32Red-sponsored teams play each other during the 2019/20 season.

The announcement follows a successful trial during the recent Rangers v Celtic match, which saw Rangers’ shirt feature the slogan 32Red: Stay in Control.

Kindred has now widened this to all of its sponsored clubs, including [...]

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