Following a strategic alliance with global payment services leaders Western Union and MasterCard, Scientific Games Corporation will launch what the company’s claims to be a first-of-its-kind combination instant lottery scratch ticket and prepaid MasterCard gift card next year.
The Lucky Card introduces Scientific Games and its lottery customers to the prepaid gift card industry, which is expected to reach over US$17bn in the U.S in 2011, according to the Mercator Advisory Group.
Initially retailing for $25, Lucky [...]
