Videoslots-owned online casino Mr Vegas has been named as the new title sponsor of the Professional Darts Corporation’s (PDC) Grand Slam of Darts.
The multi-year deal will strengthen the operator’s presence in the UK, with the Mr Vegas Grand Slam of Darts set to take place at Aldersley Leisure Village in Wolverhampton between 11 and 19 November.
The event includes former champions Phil “The Power” Taylor and last year’s winner, Michael Smith, who also won the 2023 PDC World Darts Championship.
As part of the sponsorship, Mr Vegas also becomes title sponsor of the Nordic Masters event, which is scheduled for June 2024 in Copenhagen, Denmark.
Both events are televised live, with complete coverage of the finals being broadcast in the UK and several other countries.
“This partnership comes at the right time for us, and to be the title sponsor at two of the biggest darts events in the world is a huge opportunity for Mr Vegas,” said Videoslots deputy CEO Ulle Skottling. “We believe our brand has a great connection with the sport, bringing “that Vegas feeling” to darts and are thrilled to see Mr Vegas associated with the sport on a global scale.”
PDC chief executive Matthew Porter added: “Mr Vegas is one of the casino industry’s up-and-coming operators and we are delighted that they will be sponsoring two of the best PDC events in the calendar in a multi-year exclusive partnership.
“We look forward to seeing the Mr Vegas brand up in lights in Wolverhampton.”