888poker agrees Professional Fighters League sponsorship

888poker has been unveiled as the new sponsor of American mixed martial arts league the Professional Fighters League (PFL).

888poker will benefit from branding on the PFL SmartCage during the championship, with additional branding and promotion across PFL channels.

“The Professional Fighters League (PFL) is delighted to announce our collaboration with 888poker, coinciding with the PFL Europe Championship,” said PFL senior vice president of international James Frewin. “This partnership with a dynamic brand like 888poker represents an exciting venture, particularly given the strong synergies between the poker community and the mixed martial arts world.

“The distinctive seasonal format of PFL is set to captivate poker players and enthusiasts globally, as they are accustomed to league and tournament structures that foster engaging narratives and dramatic spectacles.”

888/William Hill vice president of poker and managing director of Rest of World, Amit Berkovich, commented: “We are delighted to announce our exciting new partnership with the Professional Fighters League. At the heart of this collaboration is our shared passion for entertainment and commitment to providing first-class experiences in our respective spaces.

“With the PFL’s position in the world of mixed martial arts, together with 888poker’s award-winning gaming platform, this sponsorship deal presents a unique opportunity to reach more diverse audiences. We look forward to the journey that lies ahead and to the innovative projects we will build together.”

PFL Europe is the first international regional MMA league established by the PFL, which was founded by venture capitalist Donn Davis in 2017 and launched in 2018.