Betano secures exclusive betting partnership for UEFA EURO 2024

Kaizen Gaming’s Betano brand has been unveiled as an official global sponsor of next year’s UEFA European Football Championship in Germany.

Marking the first time that UEFA has partnered with a betting company, Betano will serve as the exclusive betting partner of UEFA EURO 2024, which will be hosted next summer across ten cities in Germany from 14 June to 14 July 2024.

“We are thrilled to be partnering with UEFA for the upcoming EURO 2024 tournament,” said Kaizen Gaming founder and CEO George Daskalakis. “This collaboration is a new first for the industry and expresses our fundamental passion for football as well as our mutual commitment towards innovation and excellence.

“We are very excited to be part of this football celebration and are looking forward to enhancing the overall fan experience by delivering unparalleled entertainment through responsible gaming during this highly anticipated European Championship.”

UEFA director of marketing Guy-Laurent Epstein added: “We are delighted to welcome Kaizen Gaming and its brand Betano as an official partner of UEFA EURO 2024. Betano is a leading digital sports betting operator, with a focus on cutting-edge technology and responsible gaming. We believe that their industry expertise and affinity to football make them a great fit for the tournament.”

The UEFA partnership follows Betano's successful collaboration with FIFA for the World Cup Qatar 2022.