BetMGM to sponsor NASCAR Xfinity Series race in North Carolina

BetMGM has been unveiled as the new naming rights sponsor of the NASCAR Xfinity Series race at Charlotte Motor Speedway in North Carolina.

The operator will be entitlement sponsor of the BetMGM 300 race, which pits up-and-coming NASCAR Xfinity Series drivers against one another in a 300-mile showdown at America’s Home for Racing on Saturday 25 May.

BetMGM will also receive signage, hospitality and display activation in the BetMGM Speed Street, where fans will have the opportunity to download and learn more about the BetMGM sports betting app, which went live in North Carolina Monday.

In addition, BetMGM Speed Street will bring three full days of entertainment to fans in town for NASCAR’s tripleheader weekend at the iconic 1.5-mile Charlotte Motor Speedway.

“When we first started talking about a partnership with BetMGM, one of the things that interested us was finding a partner that would activate at our events and add value to the fan experience,” said Charlotte Motor Speedway executive vice president and general manager Greg Walter.

“Bringing them on as both the race entitlement and Speed Street sponsor will help elevate their brand to the NASCAR audience and provide those on-site for our race weekend the chance to connect and engage in North Carolina’s next era of sports entertainment.”

Earlier this week, BetMGM launched its mobile sportsbook in the state through its market access partner Charlotte Motor Speedway.

“As we look to grow our brand in North Carolina, there is no better time and place than Charlotte Motor Speedway on Memorial Day Weekend,” said BetMGM chief revenue officer Matt Prevost. “Our team looks forward to introducing sports betting to a new audience and helping add to the overall experience for fans throughout the entire Speed Street event and BetMGM 300 race.”