Betano agrees new shirt sponsorship deal with Aston Villa

Kaizen Gaming’s Betano brand has agreed a deal to become the new principal and front-of-shirt sponsor of English Premier League side Aston Villa FC.

The announcement follows Betano’s recent UK market debut in partnership with BVGroup, with the two-year agreement seeing Betano’s logo feature on the front of Aston Villa’s men's team shirts starting from the 2024/25 season.

“We are delighted to welcome Betano as Aston Villa’s new principal partner,” said Aston Villa president of business operations Chris Heck. “Their dedication to innovation, customer satisfaction and responsible gaming aligns perfectly with the values we hold dear as a club.

“Aston Villa and Betano share a commitment to excellence, and we look forward to achieving great success together on and off the pitch. This collaboration marks an exciting chapter for both our organisations.”

Kaizen Gaming co-founder and CEO George Daskalakis commented: “Aston Villa fans have a lot to be proud of in the club’s long and illustrious 150-year history. Their passion matched on the pitch by incredible players and management taking the Club on the road to glory makes The Villans one of the most formidable teams in world football today.

“Aston Villa’s sensational on-field success in the Premier League along with their return to European football matches Betano’s own growth and continuing accomplishments.”

Earlier this month, Betano took over as the new title sponsor of Brazil’s Campeonato Brasileiro Série A through a partnership with the Brazilian Football Confederation.

The operator is also the official and exclusive betting partner for both CONMEBOL Copa America 2024 and UEFA EURO 2024.