Sportsbet.io has been unveiled as the back-of-shorts sponsor and official Turkish betting partner of English Championship football club Hull City.
The two-year deal will see the operator’s logo appear on the first-team shorts of the Tigers’ home, away and third kits.
“As a digital pioneer, Sportsbet.io shares Hull City’s passion for exploring innovative ways to engage with supporters and sports fans alike in Türkiye,” said Alexander Haig, director of Sportsbet.io
Hull City head of commercial Brett Carroll added: “This is a significant partnership with a reputable brand that again illustrates the increasing profile of Hull City in Türkiye and overseas.
“Working across football, the group take their responsibility to educate communities and highlight the importance of safe betting incredibly seriously, and I have no doubt this work will be evident in Hull throughout the partnership.
“Sportsbet.io’s growing player numbers in Türkiye make this the perfect match and we are looking forward to working with them, to the benefit of both parties, over the next two seasons,” Carroll concluded.