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Unibet confirmed as lead partner for snooker’s British Open

31st July 2024 10:20 am GMT
Unibet

Kindred Group’s Unibet brand has been announced as the lead partner for the World Snooker Tour’s (WST) British Open.

This year’s edition is set to take place at the Centaur Arena in Cheltenham from 23-29 September and features some of the sport’s greatest players including Ronnie O’Sullivan, Judd Trump, Mark Allen, Kyren Wilson and defending champion Mark Williams.

The British Open qualifiers are already underway in Leicester, with the winners advancing to the final stages in Cheltenham, which will be televised on ITV in the UK and via multiple international broadcasters.

The tournament retains its FA Cup-style random draw format for all rounds, which could lead to some of the best players facing off against each other at any stage.

“We are proud to be the lead partner for snooker’s British Open and cannot wait to be part of this thrilling event in Cheltenham,” said Sam Mead, general manager at Unibet.

“This tournament, with its rich history and stellar lineup, is the perfect platform for us to showcase our commitment to the sport. The world’s best players will be in attendance with the matches broadcast on ITV and internationally, ensuring a well-watched and exciting Unibet British Open.”

Peter Wright, WST’s chief commercial officer, added: “We are thrilled to work with Unibet for the first time as we know they share our passion for sport. They are an innovative brand, always looking to help fans enjoy sport in a safe and responsible way.

“The British Open is an outstanding event on our calendar and the line-up is incredibly strong. It will be an exciting week in Cheltenham, and we look forward to working alongside Unibet.”

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