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Veikkaus extends partnership with NHL in Finland

23rd October 2024 5:37 am GMT
Ice Hockey

Veikkaus has secured an extension to its partnership with the National Hockey League (NHL) to serve as the NHL's official sportsbook in Finland.

The agreement runs to the end of the 2025-26 season and will see VeikkausTV broadcast 700 live NHL games during the current season, with the operator also offering high-quality NHL sports content to players alongside NHL betting markets.

“The NHL is the second most popular league in Veikkaus' betting, just after the domestic Liiga, based on the number of customers. With this sought-after NHL partnership, we can now bring even more official content from the world's top ice hockey league to our channels,” said Veikkaus relationship manager Tuomo Torkkola. “There is a strong demand for our NHL content, and it's great that we can continue to provide it to our customers and other ice hockey enthusiasts in Finland during the 2024–2026 seasons.

“Finns play big and visible roles in several NHL clubs, which interests our customers. Ice hockey is a very important sport for Veikkaus, and this collaboration expands our comprehensive ice hockey offerings even further.”

Joseph Stravato, NHL director of business development, commented: “We are thrilled with our partnership extension with Veikkaus. Together, we are committed to delivering content and access to our hockey fans in Finland.

“It is exciting to extend our partnership in advance of the 2024 NHL Global Series Finland, which will feature some of the biggest NHL Finnish stars in front of a Hometown audience in Tampere.”