Asian-facing iGaming operator K8 has been named as an official betting partner of Spanish LaLiga football club Atlético Madrid.
The Asian betting partnership covers the next two seasons, with the operator’s branding featuring on the LED and Cam Carpet digital overlay system at the club’s Riyadh Air Metropolitano stadium.
“This alliance with K8 will allow us to get even closer to the big Atleti family in Asia. Thanks to this agreement, fans will be able to enjoy innovative experiences from their homes while watching our matches and feel Atlético de Madrid much closer to them,” said Atlético de Madrid chief operating officer Óscar Mayo.
A K8 spokesperson added: “With 11 LALIGA titles, Atletico de Madrid is one of the best clubs in Europe. We are thrilled to announce our partnership with such a premium football club full of traditions and passion.
“K8 is aiming to bring best-in-class entertainment and experience to millions of users and fans around the world. We are the best at what we do so this is a perfect partnership for us.”