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Jumbo signs first US deals for interactive lottery rewards system

28th June 2013 9:42 am GMT

Australian online lotteries operator Jumbo Interactive has signed agreements with two major retail outlets in the US to boost in-store lottery sales using the internet as a complementary tool.

Jumbo will provide an interactive lottery rewards system together with physical fixture enhancements which have been designed to increase sales of US lottery tickets at major retail outlets across the country.

The system will be operated by Lotto Points Plus, a joint venture formed late last year between [...]

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