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GVC and Betfred terminate platform licensing deal

17th January 2017 2:22 pm GMT
Betfred

GVC Holdings will no longer move ahead with plans to provide its sportsbook and gaming platform to Betfred after both companies terminated the licensing agreement "by mutual consent."

The confirmation comes just eight months after Betfred agreed a ten-year B2B deal with GVC in May 2016, through which GVC was to provide its platform to Betfred, which was due to relaunch its offerings later this year.

At the time Betfred claimed that using the platform - which GVC obtained through its acquisition [...]

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