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Nielsen study suggests NFL stands to gain billions from legal sports betting

6th September 2018 9:04 am GMT

New research commissioned by the American Gaming Association suggests that the National Football League (NFL) could increase its revenue by as much as $2.3bn annually as a result of legalised sports betting.

The Nielsen Sports study analyzes the revenue streams that legal sports betting could generate for the NFL, including through advertising, data, sponsorships and increased consumption of the league’s media and products.

It says that greater fan engagement and viewership could boost the NFL’s total annual [...]

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