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Atlantic Lottery eyes interactive TV offering

8th November 2011 9:22 am GMT

The Atlantic Lottery Corporation (ALC) is looking at ways to leverage interactive television services to grow its interactive offering.

ALC, which encompasses the lottery businesses of the four Canadian Atlantic provinces of New Brunswick, Nova Scotia, Newfoundland & Labrador and Prince Edward Island, already provides a limited number of lottery and sports games via the internet.

It has led the move towards new technologies and products in the Canadian lottery market, such as online poker, although it [...]

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