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Betfair strengthens marketing team

6th June 2011 8:54 am GMT

Online betting exchange Betfair Group plc has appointed Alasdair Wright, former director of BSkyB’s online and interactive channels, as the company’s global head of customer marketing and loyalty.

In his new role, Wright will be responsible for nurturing customer value by improving activity and retention rates amongst existing customers, delivering a highly segmented, multi-channel approach and driving a customer centric approach to communications.

Wright joins Betfair having spent ten years at BSkyB in a variety of roles [...]

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