Fast Track has entered into a landmark deal to integrate its customer engagement and CRM solutions with BetConstruct’s platform.
The new deal will see BetConstruct’s operator partners gain access to Fast Track’s AI-powered CRM solutions to optimise their player engagement strategies.
It marks the first time that BetConstruct has opened its doors to integrate a third-party CRM solution.
“We are thrilled to partner with Fast Track, a company that mirrors our ethos of innovation and excellence,” said BetConstruct chief product officer Gegham Yegoryan. “This partnership is more than a collaboration; it’s a fusion of strengths, bringing together BetConstruct’s comprehensive gaming and betting solutions with Fast Track’s unparalleled expertise in player engagement and retention.”
Simon Lidzén, CEO and co-founder of Fast Track, added: “Joining forces with BetConstruct represents a significant leap forward in our mission to digitalise the iGaming industry.
“Together, we are set to deliver a gaming experience that is not only enjoyable but deeply engaging, personalised, and, above all, player-centric.”