Malta-based CRM solutions provider Fast Track has signed a new partnership with Brazilian operator Suprema Group.
The operator will use Fast Track’s CRM platform to streamline its operational efficiency and increase player engagement.
“We are ecstatic to join forces with Suprema Group,” said Fast Track co-founder and CEO Simon Lidzén. “Suprema shares a commitment to innovation and excellence in the iGaming industry. We are honoured to support their vision and look forward to a successful collaboration that will benefit their extensive portfolio of brands.”
Suprema Group chief operating officer Rodrigo Teixeira added: “With our comprehensive suite of automation, real-time data integration, and AI-driven personalization, Suprema will be well-equipped to handle the complexities of its multi-brand environment.
“This collaboration will address key operational challenges, such as price scalability for smaller brands and streamline CRM strategies, ultimately driving growth and efficiency.”