Scientific Games has launched a new player loyalty program and mobile app for the Delaware Lottery.
The new app and player loyalty program are key components of the Scientific Games Enhanced Partnership program’s digital engagement services, and follow a recent contract extension to modernize the lottery’s tech ecosystem.
“We value our loyal players, and we want to offer them the best rewards program available through the convenience of a one-stop mobile app,” said Delaware Lottery director Helene Keeley. “The new Delaware Lottery Players Club offers the excitement of instant rewards to our players and quite a few conveniences all in one place.
“As part of our overall tech modernization initiative, we’re strengthening our players’ connection to the Delaware Lottery and helping support proceeds for vital programs and services in our state.”
Scientific Games’ achievement-based loyalty program allows players to earn points for every ticket entered, and awards points when any achievement is completed. The new mobile app also offers players enhanced features that make playing lottery games more convenient.
“We are excited to modernize the Delaware Lottery’s loyalty program and mobile app with a new and improved solution that enhances the player experience,” said Amy Bergette, senior vice president of digital solutions for Scientific Games. “We are continually innovating digital solutions to ensure lottery players can easily and conveniently engage with the lottery, its games and so many ways to be entertained and win cash and prizes.”